Apologia

Why “Unmagnificent Life?”

Because few of us grow up to be what we wanted, hoped or thought we’d be.

In my case, starting from the first prompted consideration at the age of six, the desired outcomes would have been: a scientist; a ZX Spectrum games designer; an actor; a writer; an increasingly alcoholic writer; and a rock star. Lately, just being somebody’s hero would do.

But no. I pay the mortgage by doing stuff with the Internet. Marketing stuff, mainly. It’s a common little 21^st century tragedy.

Do I think the world needs yet another blog on ‘the new marketing,’ ‘advertising 2.0′ or the technologies and thinking driving this? No. Not really.

But it’s been so long now that I can’t not think about these things, and writing about them is one of the best ways I’ve found to stop me talking to my walls of an evening. At the very least it ensures that I’m treating the woodchip to a semi-coherent argument.

This is what they’re hearing.